Privacy policy

PRIVACY POLICY

Last Updated: November 1, 2026

At UPGRACE, your privacy matters to us. We value the trust you place in our brand, and we want you to feel comfortable every time you visit our website, shop with us or get in touch.

This Privacy Policy explains what personal information we collect, how we use it, when we may share it and how we work to keep it safe.

This policy applies whenever you visit or use our website, https://upgrace.co/, make a purchase, use our services or communicate with us in any way. Throughout this policy, "UPGRACE", "we", "us" and "our" refer to the brand, while "you" and "your" refer to anyone visiting or using our website and services, including our customers.

We encourage you to read this policy so you understand how your information is handled. By visiting or using our website and services, you acknowledge the practices described here. If you do not agree with this policy, we request that you refrain from using our website or services.

We may occasionally update this Privacy Policy to reflect changes in our business, website, services or applicable legal requirements. Whenever we make changes, the updated policy will be published on this page along with a revised "Last Updated" date.

1. Information We Collect

To provide you with a smooth shopping experience, we collect certain information when you visit our website, place an order or get in touch with us.

The information we collect depends on how you interact with UPGRACE.

We may also use this information to communicate with you, improve our website and services, fulfil our legal responsibilities, resolve concerns and protect our customers and business.

Information You Share With Us

When you interact with our website or place an order, you may provide us with the following information:

Contact Details: Your name, phone number, email address and residential address.
Order Details: Your name, billing address, shipping address, payment confirmation, email address and contact number associated with your purchase.
Account Information: Your username, password, security questions and other details required to create and secure your account.
Customer Support Information: Any information you share with us when contacting our team, raising a concern, asking a question or requesting assistance.

Some features of our website may require you to provide certain details. You can choose not to share this information, but please note that some features or services may then be unavailable to you.

Information Collected Automatically

When you browse our website, we may automatically collect certain information about your visit and how you interact with our pages. We refer to this as "Usage Data".

This information may be collected through cookies, pixels and similar technologies and can include:

Your device type and device information.
Browser type and version.
Internet connection and network details.
Your IP address.
Pages visited and browsing activity on our website.
How you interact with our website and its features.

This helps us understand how visitors use our website and identify ways to make your shopping experience better.

Information We Receive From Third Parties

We may also receive certain information from trusted third-party service providers who help us operate our website and fulfil your orders.

These may include:

Website Platforms: Our e-commerce platform and technology partners, including Shopify, which help us operate and maintain our online store.
Payment Providers: Payment gateways and processors that handle transactions. These providers may collect payment-related details, such as bank account information, credit or debit card details and billing addresses, to securely process your payments.
Advertising and Analytics Partners: Third-party services that help us understand website activity, measure advertising performance and improve our marketing efforts. These services may use cookies, pixels and similar tracking technologies.

Any information we receive from these third parties will be handled in accordance with this Privacy Policy and applicable laws.

2. How We Use Your Information

We use the information we collect to provide our services, manage your orders and make your experience with UPGRACE better.

Here are the main ways we use your information:

To Process Your Orders and Provide Our Services

We use your information to make sure your shopping experience runs smoothly. This includes:

Processing and confirming your orders.
Collecting and verifying payments.
Arranging packaging, shipping and delivery.
Sending order confirmations and delivery updates.
Managing your customer account.
Handling returns, exchanges and other order-related requests.
Providing any other services associated with your purchase.

To Keep You Updated About UPGRACE

We may use your contact details to share product launches, new collections, special offers, promotional announcements and other brand updates.

We may also use relevant information to show you products and advertisements that may be of interest to you on our website and other platforms.

Where required, we will seek your consent for marketing communications. You can opt out of promotional messages at any time.

To Protect Your Account and Prevent Fraud

We use certain information to identify and prevent suspicious activity, unauthorised transactions, fraud or misuse of our website and services.

If you create an account with us, you are responsible for keeping your login details, including your username and password, secure. We recommend that you do not share these details with anyone.

If you believe someone has accessed your account without your permission, please get in touch with us immediately.

To Assist You and Improve Your Experience

We use your information to respond to your questions, assist with orders, resolve complaints and provide customer support.

It also helps us understand how customers use our website, improve our services and make your overall experience with UPGRACE more convenient.

3. Cookies and Similar Technologies

Like most online stores, we use cookies and similar technologies to make your browsing experience smoother and more convenient.

Since our website operates on Shopify, certain cookies help power our online store and its features.

You can learn more about Shopify's use of cookies here:

https://www.shopify.com/legal/cookies

Cookies help us remember your preferences, understand how visitors use our website, analyse website traffic and improve the way our online store functions.

We may also allow certain third-party service providers and advertising partners to use cookies or similar technologies to understand customer behaviour, measure advertising performance and show relevant products or advertisements.

Most internet browsers automatically accept cookies. However, you can change your browser settings to delete, block or restrict cookies whenever you wish.

Please keep in mind that disabling cookies may affect how certain parts of our website work and could limit access to some features. Blocking cookies may also not completely prevent information from being shared with certain third-party services, such as advertising partners.

4. When We Share Your Information

We respect your privacy and do not share your personal information without a valid business or legal reason.

However, to run our online store and fulfil your orders, we sometimes need to share certain information with trusted third parties who help us provide our services.

This may include:

Service Providers: We work with third-party partners who help us with website management, IT support, payment processing, analytics, customer service, cloud storage, order fulfilment, packaging, shipping and deliveries.
Business and Marketing Partners: We may share relevant information with marketing and advertising partners to help us promote our products and improve our services. These partners handle information according to their own privacy policies.
When You Give Permission: We may share information with third parties when you specifically request or authorise us to do so, such as when using integrated social media features or other external services.
Within Our Business: Where applicable, information may be shared with our affiliates or associated business entities for legitimate operational and administrative purposes.
For Legal or Business Reasons: We may share information if required by law, a court order or a government authority. Information may also be shared in connection with business transactions such as a merger, acquisition or restructuring, or when necessary to protect our legal rights, enforce our policies or safeguard our customers and business.

We only share information for purposes connected with providing our services, running our business or meeting applicable legal requirements.

5. Types of Information We May Share

Depending on the reason for sharing information, the categories of personal information involved may include:

Identification Details: Your name, email address, phone number and certain account details.
Purchase and Order Information: Your order history, shopping activity, transaction details, preferences and customer support records.
Website Activity: Your browsing history on our website, device information and interactions with our online store.
Location Information: Approximate location details that may be identified through your IP address or other technical information.
Service Provider Information: Relevant details shared with payment gateways, delivery partners, customer support providers, website management services and analytics partners.
Marketing Information: Relevant information shared with advertising agencies, marketing partners and other business associates.
Associated Business Information: Information shared within our affiliated or associated business operations, where applicable.

We do not knowingly use or disclose sensitive personal information without the required consent or other lawful basis, or use it to make assumptions about your personal characteristics.

6. Third-Party Websites and Links

From time to time, our website may include links to other websites, applications or online platforms that are not owned or managed by UPGRACE.

If you choose to visit these websites, we recommend reading their privacy policies and terms of service before sharing any personal information.

Please note that UPGRACE does not control these external websites and cannot take responsibility for their content, security, privacy practices or how they use the information you share with them.

Any information you choose to share on public or semi-public platforms, including social media, may be visible to other users and may be used by those platforms or third parties according to their own policies.

The presence of an external link on our website does not mean that UPGRACE endorses or guarantees the services or practices of that website.

7. Children's Privacy

Our website and services are not intended for children, and we do not knowingly collect personal information from children.

If you are a parent or legal guardian and believe that a child has shared personal information with us without appropriate consent, please contact us using the details provided at the end of this policy.

We will review your request and take appropriate steps to delete such information wherever required and permitted under applicable law.

8. Privacy of Minors

As of the effective date of this Privacy Policy, UPGRACE does not knowingly sell or share personal information belonging to individuals under the age of 16, as these terms may be defined under applicable privacy laws.

We do not intentionally collect personal information from minors without the required consent or legal authorisation.

9. How We Protect Your Information

Keeping your information safe is important to us.

We take reasonable technical, administrative and organisational steps to protect the personal information you share with us against unauthorised access, misuse, loss, alteration or disclosure.

However, no website, online platform or method of electronic storage can guarantee complete security. While we do our best to protect your information, we cannot promise that information shared online will always remain completely secure.

We also recommend avoiding unsecured communication channels when sharing confidential or sensitive information with us.

10. How Long We Keep Your Information

We only retain your personal information for as long as we reasonably need it to provide our services and fulfil the purposes explained in this policy.

How long we keep your information may depend on:

Whether we need it to maintain your customer account.
Whether it is required to process and fulfil your orders.
Whether we need to retain it for legal, tax, accounting or regulatory purposes.
Whether it is needed to resolve customer complaints, disputes or legal matters.
Whether it is necessary to protect our business interests or enforce our policies.

Once your information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it, subject to any applicable legal requirements.

11. Your Privacy Rights

We believe you should have a say in how your personal information is used.

Depending on where you live and the laws that apply to you, you may have certain rights regarding the information we hold about you.

These may include:

Right to Access: You can request to know what personal information we hold about you and how we use or share it.
Right to Deletion: You may request that we delete your personal information, subject to applicable legal requirements and exceptions.
Right to Correction: If any information we hold about you is incorrect or incomplete, you may request that it be updated.
Right to Data Portability: Where applicable, you may request a copy of your personal information in a commonly used format or ask for it to be transferred to another service provider.
Right to Restrict Processing: In certain circumstances, you may ask us to limit or stop the processing of your personal information.
Right to Withdraw Consent: If we use your information based on your consent, you may withdraw that consent at any time, subject to applicable laws.
Right to Raise a Complaint: You may contact us if you have concerns about how your personal information is being handled and request an appropriate resolution.
Managing Marketing Preferences: If you no longer wish to receive promotional emails from us, you can unsubscribe using the link provided in our emails or contact our team directly.

Please note that even if you unsubscribe from marketing communications, we may still send important messages relating to your orders, payments, deliveries, returns, exchanges or customer account.

You can exercise your applicable privacy rights through the options available on our website or by contacting us using the details provided below.

12. How to Exercise Your Privacy Rights

We respect your right to manage your personal information and will not unlawfully discriminate against you for exercising any rights available under applicable law.

When you submit a request relating to your personal information, we may ask for certain details to verify your identity. This could include your registered email address, account details or other information needed to confirm that the request is genuinely coming from you.

Where permitted by law, you may also authorise someone else to submit a request on your behalf. In such cases, we may ask for proof of authorisation and may contact you directly to verify your identity.

We will make reasonable efforts to review and respond to valid requests within the timeframes required by applicable law.

13. Questions, Concerns and Grievances

If you have any questions, concerns or complaints about how we collect, use, store or share your personal information, we encourage you to get in touch with us.

Our team will make reasonable efforts to understand your concern and work towards resolving it in accordance with applicable laws and our internal procedures.

If you are not satisfied with our response, you may have the right to approach the relevant data protection authority or other competent regulatory body, wherever applicable.

Our contact details are provided at the end of this policy.

14. International Transfers of Information

Depending on the services and technology partners we use, your personal information may be stored, accessed or processed in countries outside your country of residence.

This may happen when our website platform, payment providers, technology partners or other service providers operate from different locations.

We take reasonable steps to ensure that any transfer of personal information is carried out in accordance with applicable data protection laws and appropriate safeguards.

Where required under European or UK data protection laws, we may rely on recognised transfer mechanisms, including the European Commission's Standard Contractual Clauses or equivalent arrangements approved by the relevant authorities, unless the destination country has been recognised as providing an adequate level of data protection.

15. Contact Us

We believe that privacy should always be straightforward and transparent. If you have any questions about this Privacy Policy, want to understand how your information is being used or wish to exercise any of your privacy rights, please feel free to reach out to us.

Brand: UPGRACE

Website: https://upgrace.co/

Email: shop.upgrace@gmail.com

We will be happy to assist you and address your concerns in accordance with our privacy practices and applicable laws.

Thank you for trusting UPGRACE.